The NYT had 227,000 paying subscribers — out of 787,000 over all — and generating about $10 million a year in revenue.
That is a lot of subscribers with terrific conversion of paid/free members. Good revenue as well.
According to compete.com they have 7.5mil per month. they need to make $0.11 per visit. Not a simple task relaying only on banners and adwords.
