Google testing new homepage in China

I saw it on techcrunch

Beside the stupid and expected techcrunch joke about google copying yahoo design this is quite interesting. Google design has been praised endlessly regarding its simplicity of use and user focus on the search task. A white page with a form to fill in the middle … what could be better? Which page can convert better to searches? You would think that simplicity and user focus are so basic to human interaction that people would interact the same way with the search page in NY or Beijing. I wonder if this page will convert better.

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