Blogboing

I was ripped off by industrybrains some time ago. My budget was used up with click fraud and industrybrains denied and refused to refund me although it was clear that some Chinese guy got a bot to click on our ads. the experience using industrybrains was so annoying that I use [...]

you got to read it all
some highlights:
if ads appear above the organic search results and are exceptionally relevant they can get a 10% to 30% clickthrough rate. Ads that appear on the side of the search results are typically much more likely to be clicked on ~ 1% of the time.
the relative click volume of [...]

Upholstered furniture, coffee tables, rattan furniture, bookshelves, media storage, doorknobs: Swedish placenames
Beds, wardrobes, hall furniture: Norwegian place names
Dining tables and chairs: Finnish place names
Bookcase ranges: Occupations
Bathroom articles: Scandinavian lakes, rivers and bays
Kitchens: grammatical terms, sometimes also other names
Chairs, desks: men’s names
Materials, curtains: women’s names
Garden furniture: Swedish islands
Carpets: Danish place names
Lighting: terms from music, chemistry, meteorology, [...]

An interesting post about ad clicking on the internet
Ninety-nine percent of Web users do not click on ads on a monthly basis. Of the 1% that do, most only click once a month. Less than two tenths of one percent click more often. That tiny percentage makes up the vast majority of banner ad clicks.
Who [...]

“During the first 29 days of October, 1.2 million people worldwide visited the ‘In Rainbows’ site, with a significant percentage of visitors ultimately downloading the album. The study showed that 38 percent of global downloaders of the album willingly paid to do so, with the remaining 62 percent choosing to pay nothing… Of those who [...]